Have You Optimized For Google Hummingbird?

Yes, the Google Hummingbird update is definitely something of the past, but it doesn’t mean it shouldn’t still be on your radar. This total algorithm rewrite needs to be on your mind every time you create new content. 

The biggest thing you can do for you site is to optimize it for mobile. You can use Google’s free mobile-friendly test tool. You can see how your site is doing and will give you suggestions. There are a few things you should keep in mind: responsive writing blocks to avoid horizontal scrolling and space out links so it’s easy to click the right one.

Ensure that you are using local keywords. Also make sure that you are doing this naturally. Hummingbird favours local content and searches. Any easy way to figure out what you site may need is to put yourself into your customer’s shoes. What do you expect when you are doing a search on your smart phone? Do you full fill these expectations?

Google Developers provides you with a lot of tools to help you get traffic to your site via mobile. Check out their mobile guide and principles of design. If you also have any questions feel free to reach out to us at 778-471-5953.