Insights to Improve Your Marketing Strategies
Sometimes it can seem like all you do is post to your social media accounts but you don’t really know what you are getting in return. It is time to get smart with your social. It is time to get familiar with the insights that Twitter, Facebook and Pinterest have to offer.
Track Follower Preference on Twitter
You can access the Twitter analytics dashboard here: https://analytics.twitter.com
The summary shows the number of times you’ve tweeted, tweet impressions, followers and profile visits.
What do you do with this information? Start tracking it from month to month. Create a table and list the number of followers you have at the end of the month. Then measure the monthly and overall percentage increases or decreases from the first column or month you started.
Click on View Tweet Activity to see more information for a specific tweet. The report details how many people engaged with the tweet and the number of impressions. It also shows how many people clicked on your profile, favorited the tweet or retweeted it.
Why should you care about this information? Because it lets you see what content is working (what your audience likes) and what isn’t. With this information you can refine your content strategy to post about topics that your followers care about.
Discover Fan Insights on Facebook
With Facebook book you will get Facebook Insights (available after your page has received 30 likes) that can help you analyze your account. This tool can help you to improve you content and determine the best times to post.
With this tool you can view page likes, post reach (the number of people who have seen impressions of a post) and engagement(the percentage of people who saw a post and liked, clicked, commented on or shared it). Use this information to focus your content on what your fans care about. Find out which posts are most and least popular. What do you do with this information? You can post more content similar to your popular posts and stop the types of posts people aren’t responding to.
Identify Follower Trends on Pinterest
Find out which posts are most and least popular. What do you do with this information? Post more content similar to your popular posts and eliminate the types of posts people aren’t responding to.
To start learning more today visit: https://analytics.pinterest.com/. With this tool, you will be able to see the average number of daily impressions (number of times one of your pins has appeared on a home or category feed or through a search), daily viewers (number of people looking at your profile), monthly viewers and monthly engagements.
In Conclusion
It is important to not waste you efforts on social media. Use the analytics of Twitter, Facebook and Pinterest to gain insight from key metrics on your accounts. Learn more about your audience and what content they enjoy.
Ensure that you are tracking your accounts on a monthly and even weekly basis. You can even use outside sources such as Hootsuite and Google Analytics.