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10 Digital Marketing Resolutions for Small Business Success in the New Year!

Wednesday, December 28th, 2022

As a small business owner, it’s important to constantly strive for improvement and growth. One way to do this is by setting New Year’s resolutions for your digital marketing efforts. These resolutions can help you focus on specific goals and take tangible steps towards achieving them. Here are 10 key points to consider as you plan your digital marketing resolutions for the coming year: 

10 key points:

  1. Increase your online presence: Make sure your website is up to date, claim your business on online directories and review sites, and consider creating a social media presence.
  2. Improve your website’s SEO: Use targeted keywords, optimize your website’s structure and content, and focus on building high-quality backlinks.
  3. Engage with your audience: Respond to customer reviews and comments, and use social media to connect with your audience and share valuable content.
  4. Focus on email marketing: Build your email list, create targeted campaigns, and use A/B testing to optimize your messaging and design.
  5. Invest in paid advertising: Consider using paid advertising platforms like Google Ads or social media ads to reach a wider audience and drive targeted traffic to your website.
  6. Utilize video marketing: Create and share engaging video content on social media and your website to reach and engage with your audience.
  7. Experiment with new marketing channels: Don’t be afraid to try out new marketing channels, like podcasts or influencer marketing, to see what works for your business.
  8. Use analytics to inform your strategy: Use tools like Google Analytics to track your website’s performance and identify areas for improvement.
  9. Invest in your team’s skills: Make sure your team has the skills and knowledge they need to succeed by providing training and resources.
  10. Set specific, measurable, achievable, relevant, and time-bound (SMART) goals: Use the SMART goal framework to set clear, actionable goals for your digital marketing efforts.

By focusing on these key points and setting specific, achievable goals, you can make significant progress in your digital marketing efforts in the coming year. As you work to improve and grow your business, don’t be afraid to experiment and try new things, and always be willing to adapt and adjust your strategy as needed. By setting and working towards clear digital marketing resolutions, you can set your business up for success in the year ahead.

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