5 Must-Haves for Social Media Management

Social media has gone from a tool that some businesses used on occasion, to an extremely strategy in online corporate marketing strategy. It has become so integrated that now companies hire teams of social media strategies to manage multiple social media networks. Companies are looking for better social media tools to engage their followers. Here is a list of five features key to delivering an effective social media strategy.

1) Scheduling

Social media is active at all times. You may think that you need to always be connected, but this isn’t the case. You can utilize scheduling within your social media management tools to schedule messaged in advance.

You can take scheduling to a whole new by looking for a tool that offers the ability to schedule large batches of messages at once. Talk about a huge time saver, especially when you are managing multiple accounts and campaigns.

2) Geo

When it comes to interacting with your customers, those in different locations may have different needs, speak different languages or follow different trends. It is a smart idea to find a tool that optimizes your searches and filters your searches by language to ensure that you send out relevant content for different demographics.

3) Keywords

That’s right! Keywords can help you make the most of your time. Setting up keywords or search streams provide insight into what is trending among your customers. This can help you develop a marketing strategy that focuses on customer’s lifestyles and personal preferences.

Not only are keywords are useful for keeping track of competitors’ activities, they’re also useful for tracking brands that  compliment your products. If your product is often purchased in conjunction with another product. You can keep an eye on the complementary product’s social media activity to take advantage of promotions or recent sales, as these are potential leads that just need a nudge to be converted.

4) Collaboration

If you have a team working on your social media it is important that you have a tool that enables you to collaborate. This way you can execute an integrated social media management strategy. Collaboration and teamwork is key.

5) Reporting

Social media is no longer about building buzz around your brand. You need to be able to track your Return On Investment (ROI) when it comes to social media reach.  The tool you use for your social media management needs to have the ability to create reports from all the data available to you.

You will need to look at important metrics such as click-through rates on shortened links, clicks by region and top referrers. It’s also important to have access to Facebook Insights and Google Analytics.

You need to be able to see which posts resulted in the highest number of conversions, which platform is providing the greatest return and which time of day is most effective to drive traffic.

What it takes to go Pro?

If you want to make an impact on social media, Hootsuite Pro helps teams engage with audiences and analyze campaigns across multiple social networks like Twitter, Facebook and LinkedIn from one secure web-based dashboard. If you would like to learn more and sign up for a 30-day free trial of Hootsuite Pro now please sign up here. Be competitive and take advantage of the tools that are available to you.