We like keeping on top of what's up.
We keep an eye on what's on the horizon and in the digital landscape.
Here's some of our latest thoughts on what's happening. Have some coffee & catch up with what's intriguing us.
Maximize Impact with Google Ad Grants in-kind Advertising
Welcome to our article on the power of Google Ad Grants in-kind advertising, a valuable resource for nonprofit organizations. We know how important it is for charities and non-profits to reach wider audiences and increase awareness of their mission. However, advertising can be costly, often draining resources that could be used elsewhere. That's where Google Ad Grants come in. These grants for charities and ad grants for non profits can help organizations maximize their online impact and grow their donor base at no cost. Continue reading »
Use EEAT (Expertise, Authority, Trustworthiness, and Experience) to Improve Your Website’s Search Engine Rankings.
Google employs EEAT, which stands for "Experience, Expertise, Authoritativeness, and Trustworthiness," to evaluate the quality of a website's content. While these three characteristics are essential for establishing the credibility and authority of a website's content, "Experience & Expertise" is a critical aspect that distinguishes high-quality material from mediocre or untrustworthy information. Continue reading »
A Comprehensive Digital Marketing Strategy For Restaurants
Maximizing Your Restaurant's Social Media Presence: A Comprehensive Guide. Social media is a powerful tool for restaurants looking to increase brand awareness and drive business. By creating compelling content, engaging with customers, and using paid advertising, restaurants can effectively use social media to reach a larger audience and attract new customers. Continue reading »
10 Digital Marketing Resolutions for Small Business Success in the New Year!
As a small business owner, it's important to constantly strive for improvement and growth. One way to do this is by setting New Year's resolutions for your digital marketing efforts. These resolutions can help you focus on specific goals and take tangible steps towards achieving them. Here are 10 key points to consider as you plan your digital marketing resolutions for the coming year: Continue reading »
Business Success Strategy Webinars – Before And After COVID
Thank you for your interest in Business success strategy webinars, featuring business experts in accounting, HR, marketing, leadership and overall business strategies. Continue reading »
Make Mobile Sites Great Again 🇺🇸
We can’t think of anything more American than being able to order McDonald's from your phone straight to your door so you don’t have to stop watching reruns of The Office. Continue reading »
Bye Bye AdWords 👋🏽
It’s time to say goodbye to the old friend we all have in AdWords, thank it for always being there for us marketers, and say hello to Google Ads. It’s not necessarily a huge deal or anything, but Google has announced a few new changes in its advertising products. Google AdWords = Google Ads With the new Google Ads, businesses will get the same features as they could with the old AdWords platform but the design of the platform will look a lot cleaner, more modern, and will also include new features, like Smart Campaigns. Smart Campaigns will be using AI technology developed by Google that will help create campaigns easier than ever before. This will be especially helpful for smaller businesses that don’t have the time or resources to create dedicated campaigns for their online consumers. DoubleClick for Publishers + DoubleClick Ad Exchange = Google Ad Manager To further push the idea the biggest changes are mostly in the names, Google says: “With these changes, we needed a new name that better reflects how our platform helps you earn more and protects your brand … The programmatic buyers and networks formerly called “AdX buyers” will now be known as “Authorized Buyers.” As always, Google puts transparency and trust as a few of their top concerns. They reiterate that they’re putting in procedures that will help manage the types of ads that help meet your brand values. DoubleClick + Google Analytics 360 Suite = Google Marketing Platform For this combination, it made sense that Google would want to combine their power house DoubleClick advertiser products with their Analytics 360 suite. These are both now going to be integrated into one name called the Google Marketing Platform. Its aim is to help businesses - whether big or small - plan, buy, measure, and optimize all of their digital media in one place. A large part of these new brand shifts is because Google wants to align the names of their products with what their customers see the purpose of the products as being. As we’ve mentioned above, not a lot is changing with the announcement of these new names / products. It’s more like a rejuvenation for the brands that we’ve all been used to for so long. As a digital agency, we’re happy to see that Google is taking the time to rebrand their products and showing pride in how they are seen by their consumers. The fact that they’re always innovating is one of the reasons we all love Google so much. If you have any questions about how these changes may affect you and your business, give us a call or shoot us a message on Facebook. Continue reading »
Don’t Buy Likes, Kids
What sparked our interest in writing this post was hearing that Unilever announced that it was going to put a halt on working with social media influencers that have been found buying followers and likes on their channels. Continue reading »