We like keeping on top of what's up.
We keep an eye on what's on the horizon and in the digital landscape.
Here's some of our latest thoughts on what's happening. Have some coffee & catch up with what's intriguing us.
Breaking Down B2B Marketing
Most people will look at marketing from an outward perspective and think that it’s meant to be aimed solely at Business-to-Consumer (B2C) businesses. But there is two sides of this coin, and the other face is something called Business-to-Business (B2B) marketing. Continue reading »
Google I/O 2018 – An ROI Media Works Recap
It’s been a great year for our big tech company events, like the Facebook F8 which we wrote about just a few days ago, here. This time we’re reviewing what was covered at Google I/O 2018. The keynote was of course led by Google’s CEO and leader, Sundar Pichai. Continue reading »
Some Facebook’s F8 2018 Conference Key Points
May 2nd, San Jose, California. “This has been an intense year.” A remark that is in no way an understatement was the first thing said by Mark Zuckerberg on the Keynote of the first day at this year’s F8 Conference. Afterall, he had to testify before congress in April, and Facebook as a whole took a lot of flack for privacy concerns having to do with Cambridge Analytica using psychological profiling of users to better target ads for the 2016 United States election. Continue reading »
Social Media Rundown: May 8
It seems like we’ve reached marathon season. Here in Kamloops, April concludes with Boogie the Bridge. Down the Coquihalla, the Sun Run and Vancouver Marathon have come and gone as well. But, with running as the talk of the province, we prefer rundowns (bah doom tiss). Here is our biweekly social media rundown. Continue reading »
Launch a video marketing campaign with these great resources
Ask yourself this question: when was the last time I stopped scrolling to read a lengthy social media post and when was the last time I stopped scrolling to watch a video? We think we already know the answer. To prove our already biased position, video is a tool that every business owner should have in their marketing arsenal. If you’ve never really known how to get started, though, we (and some companies we like) are here to help. Continue reading »
National days: the viral way to pumpkin spice up your brand
Here at ROI Media Works, we not only work in marketing, we love it too. That’s why we’re going to bring you the best seasonal marketing campaigns we’ve seen every month. As the more traditional festive period has drawn to a close, we’re going to a take a look at the lesser known celebratory events, known as national days, that marketers can still utilize. Continue reading »
4 times you are losing potential customers and how to get them back
At ROI Media Works, we’re privileged to work with clients across a broad swath of industries. As such, we quite often have customers on the brain. All of our clients have different types of customers, each with different features and characteristics. We have also found that the toughest thing to do in regard to this is mitigating the risk of losing potential customers. Continue reading »
Social media marketing: news and notes
If you’re feeling some déja vu as you read the title of the post, you’re not wrong. Earlier this month, we wrote about some changes that were coming to social media platforms. Squeezing the most marketing juice out of your social media efforts, a.k.a. SMM since us marketers like acronyms, requires consistent attention. Here’s another glimpse into the ever-changing world of social media marketing. Continue reading »