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We like keeping on top of what's up.

We keep an eye on what's on the horizon and in the digital landscape.

Here's some of our latest thoughts on what's happening. Have some coffee & catch up with what's intriguing us.

Testimonials: 5 tools to help you brag about your brand

Testimonials: 5 tools to help you brag about your brand

There are, like, a million memes to describe how humans are inherently inefficient when it comes to receiving complements. Every now and then, this creeps into the world of marketing. While social media and Google have made generating reviews easier, they are still times when they sit dormant rather than in marketing materials. Additionally, as nice as these reviews are when positive, they can sometimes be vague. Here are 5 tools that can help business either get more and/or garner better testimonials.   Continue reading »
Social media advertising: News and notes

Social media advertising: News and notes

Much like the content that users produce on the platforms themselves, social media advertising is rarely stagnant. Changes, tweaks, announcements and updates are as common as memes, viral videos, birthday posts and friend requests. As it is such a fluid landscape, here’s the latest news for a variety of social media platforms over the past week or so: Continue reading »
Google’s SEM and PPC platforms got a few updates over the past week

Google’s SEM and PPC platforms got a few updates over the past week

Bear with us, please, as we indulge in some recycling: “Though Google AdWords is a leading digital marketing tool, tweaks are consistent,” we wrote back in August. “It’s important to keep an eye on these changes to ensure it is being used at full potential.” Just such an occurrence happened over the past seven days. Three announcements directly related Google’s SEM and PPC platforms. Here they are: Continue reading »
Advertising on Facebook: Now what?

Advertising on Facebook: Now what?

 “A Hurricane Flattens Facebook.” That was the headline in Wired, a media outlet that carries about as much pull in the tech community as t-shirts and free beer. Upon reading the article, you do get the sense that this is not hyperbole. It’s been a tough go lately for the social media juggernaut and this latest story may very well be their toughest yet. But for many marketers, Facebook is a vital tool and one of the largest in their toolkit, as well. In this era of (justified) Facebook bashing, how should marketers approach advertising on Facebook? Continue reading »
Online shopping is becoming more and more social

Online shopping is becoming more and more social

Social media platforms are used for many things. For users, procrastination probably springs to mind. Business owners and marketers would be more likely to say advertising. There is something is coming to more and more of these platforms that essentially combines the two. Online shopping capabilities are being built in to the social media platforms themselves. A pair of them either updated or launched their offering over the last few days. Continue reading »
St. Patrick’s Day marketing campaigns that pumpkin spiced up brands

St. Patrick’s Day marketing campaigns that pumpkin spiced up brands

Here at ROI Media Works, we not only work in marketing, we love it too. That’s why we’re going to bring you the best seasonal marketing campaigns we’ve seen every month. Once a year, the world turns green. St. Patrick’s Day marketing campaigns can turn your competitors green with envy. If you were, say, a plumbing company, it would likely not be wise to turn all the water in your customer’s houses green. The same could be said for dog groomers, as you would likely have some explaining to do beyond “it’s St. Patrick’s Day!” when your customer picks up a green Poodle. Now that we’ve cleared that up, St Patrick’s Day marketing campaigns are something you should embrace. Continue reading »
Whitepapers: What are they and how should your business be using them?

Whitepapers: What are they and how should your business be using them?

We think it’s safe to say that absolutely nobody enjoys receiving spam e-mails or phone calls. They definitely affect the mood in the ROI Media Works office, lemme tell yah. So, Vircom, an anti-spam software company, decided to shed some light on this whole spam epidemic. They created a report entitled Why Spammers Spam and made it available to download. Then the floodgates opened. That White Paper Guy claims the report has been downloaded over 2,200 times and generated roughly $94,000 in profit. What would reports such as these be called in marketing terms? Whitepapers. Continue reading »
Voice marketing: a brief introduction

Voice marketing: a brief introduction

We’re sure that some of you remember the first time you saw somebody talking on a cellphone. Many of us can also recall the first time they thought a stranger was striking up a conversation, only to see their Bluetooth earpiece as they walked by. We hope this post can create a similar moment: the first time you genuinely considered how voice marketing would work within your business’ marketing strategy. Continue reading »
Page speed is in the news again

Page speed is in the news again

Exactly one month ago, we told you that two internet juggernauts were joining forces in the name of page speed. Google and WordPress had established a partnership that aimed to grow the development of both platforms. Google had selected a team of engineers that will oversee the way the two companies interact. We figured that their first attempt to satisfy their need for page speed, adding page speed as ranking factor on mobile search, was only the tip of the iceberg. Now, we can see that ice is forming under the water’s surface. Continue reading »

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