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4 times you are losing potential customers and how to get them back

At ROI Media Works, we’re privileged to work with clients across a broad swath of industries. As such, we quite often have customers on the brain. All of our clients have different types of customers, each with different features and characteristics. We have also found that the toughest thing to do in regard to this is mitigating the risk of losing potential customers. Continue reading »

Social media marketing: news and notes

If you’re feeling some déja vu as you read the title of the post, you’re not wrong. Earlier this month, we wrote about some changes that were coming to social media platforms. Squeezing the most marketing juice out of your social media efforts, a.k.a. SMM since us marketers like acronyms, requires consistent attention. Here’s another glimpse into the ever-changing world of social media marketing. Continue reading »

Customers: 4 infographics to help you interact with them

Many times on this blog we have greatly touted the value of infographics. We have also tried to describe ways in which you could be interacting with or learning from your customers. The importance and value of all of these will never be lost. So, here are 4 infographics about customers to help you on your way. Continue reading »

GDPR privacy regulations to come into effect on May 25

Though Mark Zuckerberg first appeared in front of the American Congress to testify just a  week ago, the issue of online privacy is not new. What we’ve seen first-hand with the social media juggernaut of Facebook, though, is that privacy is at the forefront of many minds. This topic will get an even bigger boost by the end of May, as sweeping regulations are coming via the European Union. Continue reading »

Advertising on Spotify: Coming to headphones near you

The email inbox is a diverse place filled with anything and everything. Emailing marketing campaigns rub shoulders with spam from Nigerian Princes alongside event reminders. Some emails stick out more than others and we got such an email in our inbox this week. We heard back from a request we sent out regarding advertising on Spotify. And it was good news! Continue reading »

Testimonials: 5 tools to help you brag about your brand

There are, like, a million memes to describe how humans are inherently inefficient when it comes to receiving complements. Every now and then, this creeps into the world of marketing. While social media and Google have made generating reviews easier, they are still times when they sit dormant rather than in marketing materials. Additionally, as nice as these reviews are when positive, they can sometimes be vague. Here are 5 tools that can help business either get more and/or garner better testimonials.   Continue reading »

Social media advertising: News and notes

Much like the content that users produce on the platforms themselves, social media advertising is rarely stagnant. Changes, tweaks, announcements and updates are as common as memes, viral videos, birthday posts and friend requests. As it is such a fluid landscape, here’s the latest news for a variety of social media platforms over the past week or so: Continue reading »

April Fools’ marketing campaigns: the tricky way to pumpkin spice up your brand

Here at ROI Media Works, we not only work in marketing, we love it too. That’s why we’re going to bring you the best seasonal marketing campaigns we’ve seen every month. We are returning from a one year absence of bringing you April Fools’ marketing campaigns (great prank, hey!?) with our thoughts on this year’s offerings. Continue reading »

Google’s SEM and PPC platforms got a few updates over the past week

Bear with us, please, as we indulge in some recycling: “Though Google AdWords is a leading digital marketing tool, tweaks are consistent,” we wrote back in August. “It’s important to keep an eye on these changes to ensure it is being used at full potential.” Just such an occurrence happened over the past seven days. Three announcements directly related Google’s SEM and PPC platforms. Here they are: Continue reading »

Advertising on Facebook: Now what?

 “A Hurricane Flattens Facebook.” That was the headline in Wired, a media outlet that carries about as much pull in the tech community as t-shirts and free beer. Upon reading the article, you do get the sense that this is not hyperbole. It’s been a tough go lately for the social media juggernaut and this latest story may very well be their toughest yet. But for many marketers, Facebook is a vital tool and one of the largest in their toolkit, as well. In this era of (justified) Facebook bashing, how should marketers approach advertising on Facebook? Continue reading »