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Responsive Websites

Tuesday, March 5th, 2013

What is a Responsive Website:

Responsive websites adjust to the size of the current screen viewing the site – optimizing the website for any device from a normal desktop screen, iPad’s, small tablets, smart phones, and everything in-between. This means no awkward pinching/zooming on mobile devices, no panning and cut-off web pages on iPads, no squinting your eyes to read tiny text. The information on the website will display natively, clearly, and will better encourage user engagement.

Responsive websites are undoubtably the future of websites. Excluding tablets, there are 13.4 million (or roughly, 1 in 3) Canadians with smart phones, 73% of them browsing the internet (stats). That is an enormous audience having possibility to view websites wherever they are and it must look, run, and feel its best.

responsive

Why Make a Website Responsive:

  • inexpensive solution to having a compatible and easy-to-use presence on mobile devices
  • encourage user conversion with optimized positioned and sized “Call Now” links that actually call your business (when a smart-phone device is detected)
  • timeless solution: responsive designs will work on the newest devices yet to be released (whereas older methods of mobile detection relied on a array of device names)
  • modern: smartphone users may take notice that your website is easier to use, and more up to date than your competitors, making your business more modern, keeping up with consumer trends
  • one website: all files (and database/s) for the website are the same on any device. Owners of the website are only editing and maintaing a single site. Further more, responsive websites carry the same URL (www.website.com) for phones, tablets and desktops – some mobile-specific sites denote themselves in un-escapable URL’s like www.mobile.website.com, when sharing with others to desktops, the mobile site will appear instead of the desktop, creating a less engaging visit for the end desktop user

Test Your Website:

Want to see how your website looks on various popular devices? Enter your website in our Responsive Tester now!

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