iCompass Technologies Announces New Digital Partner

iCompass Technologies, a cloud-based meeting, records and content management service for local governments across North America has tasked ROI Media Works to grow its online presence by utilizing integrated online marketing strategies.

ROI Media Works, an innovative full services Internet marketing agency in Kamloops has been selected by iCompass, a cloud-based Meeting, Records and Content Management service, to conduct a Search Engine Optimization (SEO) audit and social media strategy, aimed at increasing their online presence. iCompass has over 400 customers across North America and their flagship product is CivicWeb/AcademicWeb solutions for municipalities, school districts and post secondary institutions. and universities.

ROI Media Works will conduct an SEO Audit followed by recommendations addressing best practices in site architecture, keyword research, content optimization, link development, and the overlap between social media and PR with relation to search engine optimization. Key goals of the initiative will include enabling iCompass Technologies’ website to become more search engine friendly, and increasing overall website traffic. ROI Media Works’ core strengths and expertise in conducting large scale enterprise SEO audits will help iCompass gain new members via becoming more visible in search engines.

“Since iCompass Technologies is service-based company we need to take advantage of the power of organic search and integrated marketing approach,” says Scott Neufeld, VP of Marketing at iCompass Technologies. “Krishna and the team at ROI Media Works have been quick to identify our strengths and weaknesses with regards to SEO, and we’re excited to see the recommendations they put togetherour solutions reach a broader audience.”

ROI Media Works establishes brands through an integrated Iinternet marketing strategy which utilizes Social Media, Search Engine Optimization, Pay Per Click campaigns and display ads. By collaborating with clients, developing both short and long-term internet marketing solutions, and assisting brands with social media marketing ROI Media Works’ client base has grown quickly since its inception in 2010.

“We are thrilled to work with one of Kamloops’ most sought-after brands, as well as some of the nation’s growing businesses,” said Krishna Lakkineni, President and CEO at ROI Media Works. “Whether it’s developing an effective SEO strategy or developing the next creative social media campaign, we want to help progressive companies develop powerful customer relationships that lead to revenue and measurable results. ROI Media Works is always evolving with the internet. We are constantly implementing new marketing tools and improving the online presence of our customers.”

iCompass’ commitment to excelling in organic search is proof that the very best companies still need to have sites that are open, usable, and most importantly findable by the search engines. “As social media sites get larger and scale their base of users, being able to get new content and companies with much needed solutions ‘found’ by the search engines becomes increasingly difficult if you don’t have a search friendly architecture to begin with,” said Lakkineni.

ROI Media Works represents a wide range of business clients including local service providers, e-commerce sites, business-to-business companies, and business-to-consumer retailers. The Kamloops company offers Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, social networking, email marketing, reputation management and web design, providing clients with rapid, effective internet marketing.

About iCompass

iCompass provides CivicWeb/AcademicWeb, the leading Solutions for cloud-based Meeting, Records and Content Management for City Clerks and Board Secretaries. CivicWeb/AcademicWeb automates meeting, records and content management workflow in one system, and facilitates open governance through comprehensive and seamless access to information. With the a focus on the public sector, iCompass has built a market of over 400 local government and other public sector customers across North America. Our commitment to delivering ‘Grand Slam Service’ is groundbreaking and second to none in the industry. For more information visit www.icompasstech.com.