Local Marketing Agency Hosted Google Partners Connect

Today we had the pleasure of hosting a Google Partners webinar. We had representatives from small and large businesses and organizations around Kamloops to attend our event. This webinar was a great way for people to learn about the benefits of AdWords directly from Google.

Allan Thygesen and Fred Vallaeys put on a great presentation. They discussed various tricks and tips for better local search engine marketing. Attendees were given insight on how small businesses can compete online and how this can be done with Google.

Fact: 97% of people go online to search for local businesses, so having a website that is easy to find and easy to use is extremely important.

As a leading marketing agency we are committed to bring in latest marketing solutions to our clients. From the Google partners connect there are a few important takeaways that resonated with us.

• Website content should be written for customers, not stuffed with keywords.
• AdWords allows tracking. You can take out the guess work, by knowing what advertising is working for your business.
• AdWords can help businesses reach potential clients and you can see instant results.
• Google AdWords allows you to find ways to set yourself apart from big and small businesses.
• There are more people who own smartphones than toothbrushes. Mobile will be bigger than the desktop. Mobile accessibility is of the upmost importance. Elements like simple pages, larger icons and only having mobile content front and centre.
• There advantages with Ad Extensions. You can display social, address and review extensions. Plus Google is always coming up with new ones all the time.
• Organic search optimization just doesn’t cut it anymore. You need to take advantage of all the aspects that Google offers.
• Make sure you claim ownership with Google My Business. Get more involved in social media about your business. You can know if people are talking about your business.
• You can advertise when you need it most. AdWords allows you to automatically have ads change when the weather changes, or the stock market or when new inventory comes. The sky’s the limit.
• Google can also help promote Apps that you have created for your business.

Thank you Google putting on a great event. It was engaging and full of helpful case studies. We hope those who attended left happy, educated and motivated.

There are many powerful products that are offered with AdWords and this can be overwhelming. As a Google Partner we can help you reach your marketing goals with these tools. We have been trained, tested and certified by Google. If you have any questions or want more information about Google AdWords, please feel free to give us a shout at 778-471-5953. Make the web work for you.