Essential Steps That Your Company Needs in 2015 Digital Marketing -Take Your Company to The Next Level in 2015 and Beyond.

A new year is upon us. This is another year to grow your business and have it be the best year yet. It is time to think about what your business needs to improve; what are your business goals? How will you make these happen? There is a lot to think about and it can be overwhelming. Like every year, We have thought about our business resolutions and thought it would be a good idea to share how we went about this process and what we found to be most important.

In terms of your marketing strategy, If you are still following the same methods that have been used for years may be you may want to consider where your customers are spending their time. As you may have noticed internet has created many opportunities for businesses to cost effectively market your products and services. As per the Worldbank stats, 85.8% of the Canadian population uses internet. Most of the younger generation is using mobile phones and computers to do their research.

A modern business should pay special attention to the following four elements of your business to help it improve for 2015.

1. Website SEO Audit. These can be a daunting task for sure, but it is essential to your online presence. An SEO audit for your website will analyze your site from a search perspective and help show you where your site is lacking. This whole process will help you find errors on your website to rank better on search engines such as Google, Yahoo and Bing. If you are worried this is too big of a task for you or have no search engine optimization tools, have no fear, our team at ROI Media Works is qualified to handle the job for you. We will pin down how well your site is performing and if any changes need to be made. There have been major algorithm changes over the past year. It would be a shame to miss out on any opportunities because your site hasn’t had an SEO audit for better rankings.
2. Complete a website Content Audit and have a content marketing strategy in place. Yes, it is important to do various audits when a new year rolls around. Throughout the year, you have been publishing content on your website. Various changes have been made and you may have lost track. This is where a new content audit can come in handy. It will allow you the chance to ensure that your website says what you want it to say and does what you want it to do. This audit differs from an SEO audit in that, an SEO audit is based on the technical side of your site that viewers don’t see. A content audit will allow you to create a concise and uniform message of your brand. Both of these audits are essential to the success of your website and your business.
3. Social Media Marketing Campaign. This is the time to create a plan for your businesses’ Facebook, Twitter, LinkedIn, Pinterest, Google+ or any other network you utilize. You will need to determine if the number of times you post per day or per week last year is enough to meet your goals for 2015. You can also create a seasonal marketing plan to help you with content creating for social media and also your blog and website. With your social media plans you will be able to determine goals, target audiences and measure your reach. Social media is a great tool to help create conversations. You can engage more followers who will talk about your brand and further advertise your message. To manage your social media management we recommend Hootsuite.
4. Measure and refine your marketing strategy. This is very important for any business to track sales vs marketing spend. Measure the campaigns success towards your goals for the year. Marketing became more inbound and your customers are in complete control. Allocate some of your marketing budgets towards the marketing channels that yielded best return on investment (ROI).

A new year is a time for new opportunities. Take your business to the next level by taking advantage of audits and pre-planning. If you are looking for help with your 2015 goals, reach out to our team at ROI Media Works at 778-471-5953.