8 Tips to Help You Evaluate Your Social Media Marketing Goals

When it comes to marketing, social media networks are just as important as your Google AdWords and conventional marketing campaigns.  It is essential to take the time to understand where social media marketing best fits your organization and how to integrate it into existing organizational and departmental goals.

This style of marketing is extremely important as it provides a way to reach the customers or stakeholders who crave deeper, richer dialogue. Look beyond simple metrics such as “Likes” and “Follows” and try, for example, to find a direct link between conversation and conversion. Focus on influence and analytics over inflating a group size or follower base.

Now the tough part, do you have the human power to put time into your social media plan? Find out who your organization has the skills and desire to take on this endeavour. If you don’t have the human power, it is time to look to find a marketing agency that can help out. The team at ROI Media Works is qualified and has the right tools to help you reach your unique social media audience. We are a certified Hootsuite Partner and have access to a variety of tools to optimize your campaigns.

Having someone manage your social media accounts provides a major benefit to your business or organization. It is here you can build relationships with clients, potential clients and your community. It is here you can engage, collaborate and eventually make conversions. Don’t push your social media to the back burner. Observe the largest organizations in your industry vertical and learn from their successes and mistakes. Create buzz and a following around your brand. Even get advocates that will promote your business for you. If you would like to learn more on how we can help you reach your social media goals, you can reach us at 778-471-5953.