Changes to Email Marketing

Email marketing is a great tool to reach a lot of people and let them know what is new and exciting with your business. It’s a chance to enhance your relationship with your current or previous customers.

There are many reasons businesses choose to use email marketing. It is extremely affordable, you can reach a large number of people, it creates customer loyalty and you can reach people when it is convenient for you and for them. You can use online email marketing programs to help you manage contacts, send emails and track results.

New of this year (July 1, 2014) the “Canada Anti-Spam Law” (CASL) went into effect. CASL requires an explicit or implicit opt-in from users, and the maximum fines for noncompliance are CA$1 million for individuals and $10 million for businesses.

Opt-in emailed advertising is also called permission marketing. The recipient of the advertisement emails needs to have consented to receive it. It is important that your business is complying with these new laws or you will end up paying a hefty fee.

Email marketing is a great strategy, especially when combined with online marketing such as Pay Per Click campaigns. With this duo, you will get the best ROI (Return on Investment) with your marketing budget. If you want to learn more about how you can optimize you marketing budgets, give us a call at 778-471-5953.