Facebook Launches Hashtags For Realtime Conversations

Today Facebook unveiled #hashtags as part of their new strategy to bring Facebook conversations to the fore-front. Soon you can search by hashtag on Facebook, just like on Instagram and Twitter.

As per Facebook announcement to date there is no simple way to measure conversations that happen on Facebook every day. Some of their biggest campaign success came from brand mentions on Facebook. It looks like now they want to quantify these numbers to prove Facebook marketing still works for brands.

What does it mean to advertisers?

• Hashtags provides a way to search effectively on social networks to find their loyal customers or unhappy customers taking about their brand. It provides better way to monitor brands on social networks.
• Helps agencies quantify brand mentions and gain new brand followers / fans.
• It’s also possible to monitor #hashtag hijackers to protect brand and manage their online reputation.