If you are in the retail world, you are well aware that the holiday season is just around the corner. People are on the lookout for the perfect Christmas gifts for their loved ones. Take advantage of Facebook’s marketing tools to increase traffic and sales by connecting with potential customers who are similar to your current ones. Below are 3 tips that will help you show your ads to the most interested viewers.
1.Use your customer lists. You already know people who are interested in your business and what it provides them. There is an easy way to reach them with ads on Facebook. Simply upload a list of current customer emails to create a Custom Audience and target them with ads.
Use Facebook Re-marketing Techniques
2.Use your website data. With this strategy, you can find people on Facebook who’ve visited your website and re-engage them. You can do this by using Custom Audiences from your website.
Find look a like audience using Facebook Marketing
3.Discover new customers. Now that you are targeting ads to your website visitors or customers on your email list, you can find more people who are similar to them by creating a Lookalike Audience. You can create this list from current contact lists, website visitor and from Facebook page fans.
Take advantage of the increase in consumers buying items during the holiday season. Reach out to people who may be interested in what you have to offer them. Facebook has various tools to ensure you are making the most of your online marketing now. If you have any questions about Facebook marketing & would like help setting this up, please feel free to call us at 778-471-5953.