It has been known for some time that mobile use is becoming more and more prominent in the online world. Nowadays if you don’t have a responsive or mobile site, you are risking not getting traffic.
On top of having a mobile or responsive site, you need to optimize the site with SEO. It is important to have this tool in the mobile space. The next step is ensuring your dominance online is putting SEO to work on your APP. It is important to ensure your app is actually discoverable and will get you conversions.
There are various ways you can help your app to be discovered. Advertise it with Google AdWords, optimize for app store algorithms and also promoting it on your website.
It is also important to ensure you are indexing your app. You will be able to get your app to appear on Google Now On Top and on other mobile organize search results. You need to make sure that you app has content on a corresponding web page.
It is important to note that SEO isn’t restricted to websites anymore. A part of your marketing plan needs to be spent on optimizing your mobile site and your app.