Go big by staying home: Local SEO

For some businesses, diving into the world of SEO can seem daunting. Working to showcase yourself as an industry leader on massive, international search engines is no small task. So, why start there? Instead, utilize a specific strategy known as local SEO, a perfect first step. It refers to ensuring those closest to you geographically are the focus. Search engines tend to do a good job of notifying customers of their proximity to local businesses. So, local SEO allows you to gain an introductory understanding of SEO as a whole, and gain skills you can use to grow your digital marketing reach.

Think of SEO as a swimming pool. On a warm, summer day so the pool is the place to be. As inviting as the pool looks, it is wise to wade into the water rather than launch yourself into the deep end. If you dive in too quickly, you may become overwhelmed and jump right back out again. So, local SEO is the shallow end, affording you the opportunity to become acclimatized to your surroundings before you work your way towards the deep end.    

To start this acclimatization, there’s a simple way get your feet wet in local SEO: set up a Google My Business page. This will put your business on the digital map, showing searchers information about your business when they search. Think of it as a digital version of what you could put up in your shop window for passersby’s. Info such as location, a brief description of services or business hours are a few examples. While you’re in the driver’s seat with the info on the page, customers can leave reviews. Proving quality customer service, then, is a facet of local SEO as it will inspire customers to leave positive reviews.

Local SEO is just the tip of the iceberg when it comes to helping our clients reach their digital marketing goals. Want a little help ironing out yours? We will turn it into a reality. Dropping us a line at hello@roimediaworks.com is the perfect way to get started. We look forward to sitting down with you, learning about your business and making a plan to ensure the customers closest to you are consistently knocking on your door.