Google AdWords Display Ads

So you have made the leap to market yourself online. Maybe you have already been marketing yourself using Google AdWords Search Ads. Now it is time to really get your brand out there with Google AdWords Display Ads. 

Display ads are a little different than Search ads. They need a lot more creative thought to ensure your ad stands out among the other ads. One way to ensure you get optimal Return on Investment is to test various ads.

You need to:

• craft the right message for the right customer.
• choose eye-catching visuals and animation to quickly catch a person’a attention.
• balance your design with colour schemes, art elements and text.
• include unique selling points, prices and promotions.
• flaunt your logo in every frame
• always use a big, clickable button for your call-to-action
• ensure the message on your landing page matches the message in your ad
• create 3-4 ad variations in your high volume ad groups, trying out different messages with different images.
• rotate in fresh ads every few weeks

Targeting and budgets also play a large role in successful ROI, Return on Investment. If you would like more insight we recommend that you visit Google AdWords Best Practices Series.

Leave a lasting impression with creative Display ads.