Hootsuite Pro vs Hootsuite Enterprise

As a Hootsuite Partner we are able to help you determine which branch of the Hootsuite products will best meet your organization’s needs. Today we are going to discuss the differences between Hootsuite Pro and Hootsuite Enterprise. On the surface these two products look very similar but this isn’t the case.

Both options are social media management systems at heart, but have different layouts and functions depending on your needs. Pro is ideal for small businesses or teams building centralized social media programs. Enterprise is built for organizations that want to drive and connect business goals with social media efforts. It offers securely deploy broad social programs that provide employees the tools  to participate in social, regardless of department, function or geography.

The benefits of Hootsuite Pro are:

1. Ability to Engage.
   1. You will be able to optimize your audience engagement by creating search streams, scheduling messages and monitoring all of your social network profiles from one customizable easy-to-use dashboard.
2. Collaboration.
   1. Hootsuite Pro allows you to invite clients and colleagues to participate in your social media management. Once you have created users you can assign messages for follow up and share streams.
3. Analyzing.
   1. Your efforts can be measured thanks to over 40 social analytics modules. You will be able to build and share custom reports. There are also pre-made templates you can utilize for quick and easy reporting.
4. Outstandingly Secure.
   1. You can have peace-of-mind when it comes to security. The team permission levels and advanced sharing options keep you in control of your valuable social profiles and accounts.

The benefits of Hootsuite Enterprise are:

1. Engage Your Audience.
   1. You will be able to listen and reach out across unlimited social networks. With Hootsuite Enterprise you will also enjoy advanced search capability for Twitter, Facebook, etc, save draft response for high frequency messages and archive all your messages for tracking and measurement.
2. Work With Your Team.
   1. Your social media management team will be able to build efficiency across your entire organization. This is thanks to shared search streams and integration with Zendesk.
3. Measure Your ROI.
   1. With Hootsuite Enterprise you will enjoy exclusive modules for social analytics. You will also get integration with Google Analytics and Facebook Insights.
4. Secure Operations.
   1. You will be able to control your security with read-only Limited Permissions setting. Plus, you will have access to advanced training and support including:
      • Tier 1 Support including same business day response when submitted by 2PM PT
      • Hootsuite account set-up with VIP Trainer
      • Mobile alignment for iPhone, Android and Blackberry
      • Registration to Hootsuite University for advanced social media training and team onboarding

Here is a quick and dirty short features breakdown:

Social Profiles: Pro has 50 included, up to 100 | Enterprise is Unlimited

Enhanced Analytics Reports: Pro has 1 included, up to 10 | Enterprise is Unlimited

Message Scheduling: Pro is Advanced | Enterprise is Advanced

Team Members: Pro has 1 included, up to 9 | Enterprise is Unlimited

App Integrations: Pro is Basic | Enterprise is Unlimited

Message Archiving: Pro has 100 included, up to  100,000 | Enterprise is Unlimited.

Take advantage of that Hootsuite has to offer. These tools are a great foundation to your social media management team. Whether you are a small or large business you can benefit from the Hootsuite Pro or Hootsuite Enterprise packages. The increase in efficiency your team will get from Hootsuite is unparalleled. We hope this article gave you some insight on which product will be best for your organization.