How Social Media Sites affect SEO Rankings

You may not think this but social media directly affects your business’s search engine optimization and search engines impact your social media presence. Search engines have begun to incorporate social signals (Facebook likes, Tweets, +1s and so on) to inform their search results.

Social shares are the new form of link building. Social media is another way to reach actual people who are actually interested in your content. Be sure to share your best content on social media to not only gain traffic from your audiences on each medium, but from search engines over time. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.

There are other benefits to social media linking besides possible getting more viewers to your website. This linking can actually speed up how quickly content gets indexed. The more links a page on your website has, the quicker the search engines index this content in the rankings. Since social media can help influence the amount of links a piece of web content receives in a shorter period of time, it can often speed up the process of indexation of the content in search engines.

Social media can also increase the ranking of your domain. Overtime the more content that is shared about your website across social media, the more rankings your website will receive across the major search engines. Each piece of content shared publicly on social media increases the authority of your domain as a whole, driving traffic and credibility for the long-term success of your business.

There are ways you can ensure you are utilizing social media to its full potential to help with your rankings. Above all, make social sharing easy. Have buttons/links on your content that allows viewers to easily share it to popular social media sites. Also use pictures and videos and above all, provide quality content.

Social media isn’t just something for young people to interact with each other. It has taken a strong hold on the web and has a large influence. If you would like to learn more please contact our highly qualified marketing team.