As digital marketers, we are fascinated with the shift away from traditional advertising methods such as print advertising or TV commercials to contemporary methods such as social media marketing and pay per click campaigns. Apparently SMBclix shares this fascination, as they put together an infographic that breaks down this shift. They use pay per click juggernaut Google Adwords to exemplify it, referencing often that it will increase marketing ROI. Maybe we should seek royalties. 😜
