It is important to make sure that your website is functioning well. One tool that we utilize all the time is Raven Tool’s SEO Auditor. It is a helpful outside source that can lead us in the right direction as to what is wrong with a site.
Yes we do have our own in house tools and tactics, but this is a great way to get some research done in the beginning stages. Raven Tools can crawl : Visibility Issues, Meta Issues, Content Issues, Link Issues, Image Issues and Semantic Issues. This tool offers a user friendly interface and the ability to create a .pdf to share with the rest of your team or even clients.
It is here you can see what is going wrong with your site to prevent it from ranking well. From here you can task which issues need immediate attention and some that can wait until later.
It is a great idea to do a report when you first get a site that you are re-designing or implementing SEO. Then run another report once you have completed your tactics and practices. It’s great to see for yourself and also for your client how far the site has come.
If you would like help with your Search Engine Optimization feel free to reach out to our team at 778-471-5953.