If you’ve kept up with our blog and social media, the concept of a mobile/desktop parity audit is not a foreign one. If you did in fact keep up with this, you may have carried out an audit of your own. We applaud you for doing so! Now what’s left is the next steps after a mobile/desktop parity audit. We’ve come up with three possible outcomes that may represent your post-audit world.
Sometimes, a mobile/desktop parity audit will uncover some negatives about your website overall. This is a good thing. Use this time to weigh the reasons why this could have happened. Here are some questions to get the ball rolling:
This is the most likely outcome. There was a chance this is why you conducted an audit in the first place. So, fear not! As you know, audits are conducted using a digital tool known as a crawler. Think of them as constructive-criticism bots. They come up with things that may be negative or need changing, perfect next steps after a mobile/desktop parity audit. There are a few reasons why this could occur. Need a hand with some of these changes? We’re here for you.
This is definitely good news. In terms of next steps after a mobile/desktop parity audit that garnered this result, the key is to not get complacent. Our digital world is one of constant updates. So, what’s working smoothly today could change in a hurry. Though there is not a precise measure of how often to keep an eye on things, a good benchmark for next steps after a mobile/desktop parity audit with good results would be conduct one again next quarter. You could also keep up to date with your page speed.