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Your Brand Voice in 5 Simple Steps.

What’s your brand’s personality? Have you taken the time to develop one? Millions of brands speak to their customers via social media, over the phone, through traditional marketing like billboards and posters, and face to face. It doesn’t matter if you’re a 1-10 person company or a 100-500 employee company, you should make sure that your brand has a voice that consumers can recognize. Continue reading »

Microsoft + Xamarin = Big News for Developers

Microsoft Officially Closes Xamarin If you’re a developer and read this news on March 18th of 2016, your heart may have grown three times larger than it was. Continue reading »

SMM — A Friendly Refresher

What is SMM? SMM stands for Social Media Marketing. It’s the practice of marketing your business by means of social networks like Facebook, Twitter, and Instagram in order to gain more brand awareness, or ideally lead to conversions. Continue reading »

Still Not Over April Fools

April Fools happened four days ago, and we’re still in awe at how creative and funny some of the company pranks turned out. Continue reading »

SEO — Back to the Basics

What is SEO? Today, we’re going to be discussing another topic in a category that falls under Marketing 101: Search Engine Optimization. If you say it out loud, it sounds really cool, and it’s actually an interesting topic as well. Continue reading »

KPIs — The Basics

What are KPIs?   KPI stands for Key Performance Indicator. A key performance indicator is basically a measurement of progress -- using different metrics -- towards a company’s goal. These measurements can help us set new marketing goals for our companies, and also ensure that we meet old ones. Continue reading »

Location & Beacon Marketing: What are they?

Marketing Trends are Ever Changing Those in marketing know that this industry is one that changes more often than gas prices. We love it because it keeps us sharp, on our toes, and technologically savvy. It’s a never ending journey, it seems! Continue reading »

Effectively Using SnapChat for your Marketing

Social Media is Great for Business.   Most companies know how effective social media can be when used properly in their marketing strategy. It’s free to set up an account, make posts, talk to your consumers, learn from them, seek out information about them, share moments from your office, and more. Continue reading »

Programmatic Marketing — What’s that?

Relevant ads weren’t always relevant.   Think back to when the advertising industry was dominated by billboards, TV ads, and the radio. Continue reading »

Google Prevents DDoS Attacks

First of all, what is a DDoS attack?   Remember when we discussed Google’s fight against the botnets? Well, DDoS attacks are an extension of botnet attacks. Continue reading »