We like keeping on top of what's up.
We keep an eye on what's on the horizon and in the digital landscape.
Here's some of our latest thoughts on what's happening. Have some coffee & catch up with what's intriguing us.
2018 marketing trends as seen by top CMO’s: Infographic
So, last week we highlighted nine articles over three categories to get your ready for 2018. But, we get it - you’re like gyms this time of year: busy! So, for another couple weeks, we’re going to post an infographic about the three categories we broke down that we hope can clarify your marketing New Year’s resolution. As a friendly reminder, these included content marketing, top 2018 marketing trends and what marketing stories that broke news in 2017 are going to make big headlines in the new year. Some of the top chief marketing officers are getting in on the act of predicting what will shake up the marketing world over the next 12 months. MarketingProfs has put together the infographic below showcasing 11 CMOs and their predicted 2018 marketing trends. Some of them may sound familiar. If you read our last post, you’ll have notice some overlap between Forbes’ predictions for 2017 and these, new predictions. This is something we will explore next week. Continue reading »
Marketing New Year’s resolutions that pumpkin spiced up brands in 2017
Here at ROI Media Works, we not only work in marketing, we love it too. That’s why we’re going to bring you the best seasonal marketing campaigns we’ve seen every month. January shows up with a bang thanks to New Year’s Day. With that, come plenty of resolutions. You can pumpkin spice up your brand by paying attention to trends and making marketing New Year’s resolutions accordingly. Here are some examples of businesses that killed it in 2017. Continue reading »
What are meta descriptions and are they longer now?
Yes, they are longer. Let’s lay the groundwork first, though. Right from the onset, even before you’re fully aware of what they are exactly, meta descriptions can be filed into a “you’ve seen it before” folder. Basically, if you’ve ever completed a Google search (we think a few of you have) you would have it in said folder. A meta description refers to the snippet of text that adds extra context to search results. Here’s an example: Continue reading »
Content marketing strategy explained via one infographic
So, this week we highlighted nine articles over three categories to get your ready for 2018. But, we get it - you’re like gyms this time of year: busy! So, over the next three weeks we’re going to post an infographic about the three categories we broke down that we hope can clarify your marketing New Year’s resolution. As a friendly reminder, these included content marketing, top marketing trends to look for in the New Year and what marketing stories that broke news in 2017 are going to make big headlines in 2018. Continue reading »
Marketing in 2018: Articles to get you ready for the New Year
As 2017 comes to an end, there’s no reason your marketing strategy needs to follow suit. Luckily, the end of one year brings with it a view to the next one. There are plenty of articles out there breaking down what to expect from marketing in 2018. We’ve made a little list for you: Continue reading »
Google reviews missing? Here are some potential explanations
If your business delivers a service, reviews make your world go ‘round. If these reviews have gone missing, this can be an endless source of frustration not to mention an inhibitor of generating new customers. If you’ve ever searched “Google reviews missing” and need answers, we’re going to cut right to the chase by offering the reasons why this may be occurring. Continue reading »
Key to PPC campaigns is portion control: infographic
With the holidays coming up, portion control is going to be key. With a seemingly endless supply of baked goods on the horizon, it’s going to be critical to make sure you mix some veggies in there, too. Did you know that you could apply these same principles to PPC campaigns? In case you didn’t know, KlientBoost has an infographic that breaks it all down. Just like the chart you saw growing up about the food groups, KlientBoost explains PPC by sorting it into groups. Digital advertising campaigns benefit from balance. Ensure that, for example, analyzing keyword targeting options is supplemented by ad creation itself. The key to PPC campaigns is portion control, meaning you’ve focused on an ideal area of the digital world to advertise and not bitten off more than you can chew. Continue reading »
Maximize November to Pumpkin Spice Up Your Brand
Here at ROI Media Works, we not only work in marketing, we love it too. That’s why we’re going to bring you the best seasonal marketing campaigns we’ve seen every month. When you’re looking to Pumpkin Spice Up Your Brand, November can seem bland. Instead, allow us to help you maximize November. This month is quirky one when it comes to seasonal marketing campaigns. Since November is sandwiched between Halloween and the start of the holiday season North of the border, it doesn’t have a glaring, built-in postmark on a calendar. This does not mean you're allowed to skip seasonal marketing campaigns this month. Continue reading »