We like keeping on top of what's up.
We keep an eye on what's on the horizon and in the digital landscape.
Here's some of our latest thoughts on what's happening. Have some coffee & catch up with what's intriguing us.
Google My Business text messaging: A new way to reach us
Who wants to talk on the phone, anyways!? You now have the option to text us and connect about all things digital marketing. Tired of drafting emails? On the go and can’t make a phone call? This is the perfect option for you. Via our online presence on Google My Business, there is a new, text message contact option. It’s super straightforward to use. Continue reading »
Infographic: The marketing ROI of Google Adwords
As digital marketers, we are fascinated with the shift away from traditional advertising methods such as print advertising or TV commercials to contemporary methods such as social media marketing and pay per click campaigns. Apparently SMBclix shares this fascination, as they put together an infographic that breaks down this shift. They use pay per click juggernaut Google Adwords to exemplify it, referencing often that it will increase marketing ROI. Maybe we should seek royalties. 😜 Continue reading »
Go big by staying home: Local SEO
For some businesses, diving into the world of SEO can seem daunting. Working to showcase yourself as an industry leader on massive, international search engines is no small task. So, why start there? Instead, utilize a specific strategy known as local SEO, a perfect first step. It refers to ensuring those closest to you geographically are the focus. Search engines tend to do a good job of notifying customers of their proximity to local businesses. So, local SEO allows you to gain an introductory understanding of SEO as a whole, and gain skills you can use to grow your digital marketing reach. Continue reading »
4 contemporary advertising techniques Snapchat is using to right its ship
By various accounts, Snapchat is in the decline. The Independent reported in August that Facebook (who once tried to purchase Snapchat but were rejected) and subsidiary, Instagram, are bringing former Snapchat users their way. Earlier in the year, Business Insider reported the steep dive in stock price of Snapchat’s parent company, Snap, is experiencing. As of October, that number is even lower. Recode tried to pinpoint why this was occurring. Still, it appears as if Snapchat isn’t going to go down quietly. They have employed a quartet of contemporary advertising techniques that have brought prominence back to the platform. Continue reading »
The digital debate of mobile app creation
Have you ever opened a mobile webpage and then been asked if you’d rather open an app or taken to the AppStore? Then, in the Blogosphere, have you seen articles tell you to create a mobile app while others claim the time has passed for creation of one? Yup, us too. These questions boil down to a mobile app creation vs. mobile webpage optimization debate and the digital jury seems split. So, we’re going to try and shed some light on each side of the debate. That way, you can better understand. Continue reading »
Instagram advertising explained via one infographic
When it comes to social media marketing, we often hear that it is “pay to play.” Essentially, to survive, it is necessary to pay for advertising. Instagram is no exception. It can seem like a daunting task to excel on the beloved medium. Luckily, AdEspresso by Hootsuite lays everything out and shows that it’s easy and worthwhile to start Instagram advertising. Continue reading »
Pumpkin spice up your brand: Pumpkin spice marketing
Here at ROI Media Works, we not only work in marketing, we love it too. That’s why we’re going to bring you a list of the best seasonal marketing campaigns we’ve seen every month. In this edition of Pumpkin Spice Up Your Brand, we’re going to take a look at how the phenomenon of pumpkin spice isn’t only for coffee shops and Thanksgiving tables. Continue reading »
What does Google’s impending shift to UACs tell pay-per-click marketers, not just app developers?
In a blog post this week, Google wrote that you may have heard about a shift in AdWords Display Campaigns that is coming down the pipeline. Just in case you haven’t, the change focuses on a facet of the pay-per-click marketing software that pertains to advertising for mobile applications. It was announced that AdWords campaigns geared towards such advertising will be moved to Universal App Campaigns (UACs). If you’re an app developer, this is great news as it means an expanded reach of your ad placements. If you’re a pay-per-click marketer, the value of this news from Google may seem more abstract. But, we found it: Continue reading »