We like keeping on top of what's up.
We keep an eye on what's on the horizon and in the digital landscape.
Here's some of our latest thoughts on what's happening. Have some coffee & catch up with what's intriguing us.
What social media marketers can learn from Kevin Durant
Kevin Durant was in the news this week. It would be more appropriate to say, perhaps, that the basketball star was in hot water this week. Even more unfortunate for Durant is that the NBA season ended three months ago, meaning it was an off-court issue that brought his name to light. Social media marketers should learn from his mistake. Continue reading »
The Gutenberg visual editor: an update
So, we wrote of the “next big thing” in webpage development, the Gutenberg visual editor, a couple weeks ago. We’re pretty excited about this WordPress-led project that will greatly increase the capabilities of WordPress’s backend. We were so excited, in fact, we forgot to talk to each other (literally). Continue reading »
How important is keyword density in SEO?
Perhaps there is no better way to describe keyword density in SEO than this story: You’re sitting at your computer with the browser open thinking of your next move when navigating the internet. Your brain triggers an urge that mobilizes your next action and it’s to search for something online. So, you naturally type in these letters: G-O-O-G-L-E. After you’ve “Googled” the very destination you are trying to get to, you continue on your way, searching the web for what you had in mind. Continue reading »
You don’t have to be a MythBuster to map your business’ digital marketing strategy
From 2003 until 2016, a popular show known as MythBusters ran on TV. The show focused on hosts Jamie and Adam as they sought to demystify the world’s leading legends. To our knowledge, not one episode of the popular series debunked the formulation of a digital marketing strategy. Yet, perhaps it should have. It seems these days that the marketing-inclined are hit with a barrage of myths. There have been at least three posts recently, all tackling different myths: Forbes ran an article with a list surrounding paid advertising software like Google AdWords, Entrepreneur sought to understand the mystification of email marketing and MediaPost focused on location-centred marketing. Continue reading »
What does Gutenberg bring to the world of webpage development?
The next big thing in webpage development is currently in test mode. Gutenberg, a project WordPress kicked off in early-2017 was made available this summer. Currently available as a beta-stage plugin, it has received plentiful reviews but the jury seems to have reached a split response. Continue reading »
Pumpkin spice up your brand: Back to School
Here at ROI Media Works, we not only work in marketing, we love it too. That’s why we’re going to bring you a list of the best seasonal marketing campaigns we’ve seen every month. In this edition of Pumpkin Spice Up Your Brand, we’re going to take you back to school with Back to School Seasonal Marketing Campaigns Continue reading »
What’s new in the Google AdWords Report Editor
If digital marketing were a tool box, it could be seen that Google AdWords is the box itself. With this in mind, Google AdWords Report Editor represents the hinges and drawers separating each vital but specific tool. One is able to look into the box and see what tool should be used, what tool should be replaced or what tool has rusted out and is destined for the trash can. Continue reading »
Don’t have a Secure Sockets Layer? It could impact your search engine optimization.
Google is going to start warning searchers of the impending doom of pages that do not have a Secure Sockets Layer. WordPress Tavern reports that come October 2017, pages of this nature could garner a “NOT SECURE” message if they have forms that require credit card information, passwords or the like. These messages will be presented to users of Google Chrome and could impact search engine optimization. This news has got us feeling pretty nostalgic. Continue reading »