Search Mobile Ads in Google Play Store

Last month Google announced that Search Ads on Google Play have been implemented to allow advertisers and developers to promote Android apps in the store. 

This is another development done by Google to keep up with the trend that mobile is taking over in online searches. The new app install ads appear in the search results in the Google Play store. You can checkout and utilize this app through your AdWords account.

Google began this program’s pilot in February. A new conversion tracking solution, Android first app opens, will measure when users first open an app after clicking an ad and downloading the app. This is absolutely great! Anytime where you can actually get some insight on what your audience is doing is a big win. This will allow you to make educated plans on how to marketing and get conversions in the mobile search realm.