Social Media Strategy for Back-to-School

If you are a business owner in retail then you know that Back-To-School shopping is one of the largest sales periods of the year. It is important to include online marketing in your overall marketing strategy. 

What is important to remember is that yes a lot of buying occurs during the actually week school starts, but a lot of shopping begins weeks earlier, especially online. If you haven’t already done so, you should start planning your marketing strategy.

Facebook, Twitter, Pinterest and Instagram are the main platforms where parents and students are looking for products that they want and need for the new school season. It is here they find recommendations and compare prices. You need to make sure that you are a part of these conversations.

The team at ROI Media Works has some tips that ca help you make the most of this marketing and sales window:

• Focus on Pinterst to target mothers: moms like to try and be organized. You can really engage them if you provide them with checklists and tips on how to make back-to-school a success. Create boards that make pinning easy.
• Go into Instagram to engage with teens: This platform is extremely popular in the younger demographics. Create beautiful content with videos and photos to catch their eyes. Get those double taps!
• Make videos your secret weapon: Videos can be used on almost all social media platforms. Facebook and Twitter have auto-play video features to ensure high video view.
• Follow Hashtags and create content or contests related to them: create engaging content that you can share in communities and forums to get more buzz around your brand and products. Ensure you are utilizing deal and offers

If you would like help with your back-to-school online marketing, feel free to reach out to the team at ROI Media Works! We can help you reach your goals.