Top 100 Most Expensive Keywords

There is a lot of strategy involved in advertising on Google’s pay per click platform Google AdWords. First you need to pick which keywords you want to bid on. From here you need to determine if you can afford to be competitive on your chosen keywords. 

American company SEMrush did some research that will make your brainstorming that much easier. The most expensive keyword according to their research is San Antonio car wreck attorney for $670.44 cost per click. The lowest is Michigan accident attorney at $265.60 cost per click.

There are a few trends you can see in the info-graphic. The majority of the highest cost per click keywords are related to Legal.

It is a best practice to research a lot before setting up your campaigns. How can you best spend your money? Which keywords should you allocate the most of your budget on? Do you really need to have to top position to still get good exposure?