Top 4 tips to get maximum ROI from your AdWords campaigns

There are various elements of your AdWords campaign that you need to pay attention to that will help you lower your Cost-Per-Click (CPC). The name of the game is to get your ads ranking high and at a lower price than your competition. Here are 4 tips to help you:

1. Importance of Relevancy: This step can’t be stressed enough. Your campaigns’ need to be relevant to your Ad Groups and from there, your Ad Groups need to be relevant to your keywords, then your keywords need to be relevant to your ads and finally, your ads need to be relevant to your landing pages. You need to review your campaigns to ensure all of these elements coincide with each other.
2. Quality Score: If you are having troubles know how relevant the elements of your campaigns are, your Quality Score will give you a good idea. If you have a low Quality Score, this means that your ads and landing pages may not be well matched.
3. CTR (Click Through Rate): Use good Call to Actions, utilize your SiteLinks and Call Out Extensions. This is important because you need to draw attention to your ad and entice viewers to click it.
4. Once you have followed through with the above steps, it is time to start lowering your CPC. Make sure to take your time and monitor this day-by-day to ensure you keep good positioning.

These are very simple rules to follow that will help you take full advantage of your Google AdWords account and the best Return on Investment (ROI). If you would like help with your online marketing, feel free to reach out to us at 778-471-5953.