This month ZOG hosted a webinar on 2015 Search Marketing Trends and their new keyword revenue forecasting tool. If you didn’t get a chance to watch it, you can check it out at: http://blog.zogdigital.com/2015/10/01/webinar-watch-2015-search-marketing-trends-zog-digitals-proprietary-keyword-revenue-forecasting-tool/
35% of marketing strategies will be spend on Digital Marketing in the next five years, according to ZOG’s webinar. That is huge! If your business or brand doesn’t have a digital marketing strategy that includes paid advertising, you are going to be left behind.
Have you watched this webinar? What are your thoughts on it? Start a conversation with us but Tweeting your questions and comments to #ROIChat.
They showed us how their proprietary Keyword Revenue Forecasting Tool, validated by Forrester, helps brands leverage these opportunities by projecting traffic and revenue from SEO and content marketing campaigns.
As a Digital Marketing Agency we know the challenge of researching keywords. We want to make sure that we are providing our clients the best Return on Investment for their budgets.
How do you do your keyword research? Google Keyword Planner is a great tool, but what else do you use?