Social Media accounts can have a positive or negative effect on how your website is ranked on Google, or any other search engine for that matter. This is why it is essential for your online marketing campaign that you regularly use social media accounts for your business.
It may surprise you that about a quarter of all internet time used is used in surfing social media sites like Twitter, Facebook and Instagram. If you aren’t on these platforms, you are missing out on a huge opportunity to reach audiences.
People feel comfortable reach out via social media. It is more informal and less intimidating to get information about a product or service. Social media can reveal a lot about a company or organization. People can learn if a relationship will be a good fit for them.
We are by no means telling you that social media is important than Search Engine Optimization, but it sure does play a large roll. Does your business/organization have a Facebook Page? Does it have a Twitter Account? This is something you should definitely consider to include in your marketing plans.
If you would like more information, you should read this article by Business 2 Community.