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ROI Media Works Corp.
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We keep an eye on what's on the horizon and in the digital landscape.

Here's some of our latest thoughts on what's happening. Have some coffee & catch up with what's intriguing us.

Highlights of the CTA Conference Day 1 

Highlights of the CTA Conference Day 1 

Our team is thrilled to be at the CTA Conference organized by Unbounce, the leading landing page service provider. When I first heard of the tool in around 2012 I felt it’s just another easy drag and drop landing page service. As we custom build all our landing pages and fine tune them to get better conversions, I felt their product was not for us. Also, the difficulty to add various tracking codes then was a challenge. So we never really paid attention to this tool. I have to admit however, they came a long way in providing a proven service serving a number of clients. Unbounce solved the “build landing pages fast” without programming skills dilemma. For businesses or agencies who don’t have a lot of resources, this tool is a life saver to quickly test multiple landing pages for A/B testing or multivariate testing. We highly recommend Unbounce to anyone looking for an easy to setup landing page solution. Continue reading »
Day One of Google I/O 2017: An Overview of Advances

Day One of Google I/O 2017: An Overview of Advances

Google I/O Developer Conference 2017 As one of the giants in the technology field, Google has made its mark on nearly every aspect building web, mobile and enterprise applications. The 2017 Google I/O Conference showcases some of the latest advances and developments by the company and provides a venue for announcements and introductions of new products now available from Google or expected in the near future. The conference is also a valuable resource for developers and advertisers who use Google to reach their target audiences. Here are the most important announcements from day one of the I/O Conference. Continue reading »
ROI Media Works Server Upgrade

ROI Media Works Server Upgrade

We've moved! Servers that is. ROI Media Works has upgraded all of our hosted, managed, and future clients to Amazon Web Services. AWS is the king of cloud hosting, powering our favourite companies like Netflix and Expedia. AWS offer a tremendous scope of hosting options, giving us easy access to build the perfect platform to meet our high standard of speed. We've constructed our new environment on a dynamic resource system, meaning when you're marketing campaign is roaring, our hosting will soar - your visitors will receive a fast experience and response. Continue reading »
Google Fighting Clickjacking

Google Fighting Clickjacking

The good guys & girls at Google have our backs, once again Remember when we wrote aboutGoogle preventing DDOS attacks? And when we talked about Google fighting entire armies of botnets, just to keep the internet safer for us all to use? If you liked those stories, you’re going to love this one too! Google recently published on their Inside AdWords blog about their newest fight: the fight against clickjacking websites. Continue reading »
5 Steps for Effective Email Marketing

5 Steps for Effective Email Marketing

  In February, we wrote an article about how awesome using email for your business is. Kind of literally. That’s all that it was about. So in this article we’re going to expand on why email marketing is awesome, and what methods you should include in your email marketing campaigns to make them worthwhile for both you and the recipients of your emails. Continue reading »
Facebook F8 Conference 2016 Key Points

Facebook F8 Conference 2016 Key Points

The 2016 Facebook F8 Conference took place this year on April 12th and 13th in San Francisco.  Each year, Facebook holds their annual event to display and discuss past performance, current issues, new products, software, features, programs, and the future. Continue reading »
Your Brand Voice in 5 Simple Steps.

Your Brand Voice in 5 Simple Steps.

What’s your brand’s personality? Have you taken the time to develop one? Millions of brands speak to their customers via social media, over the phone, through traditional marketing like billboards and posters, and face to face. It doesn’t matter if you’re a 1-10 person company or a 100-500 employee company, you should make sure that your brand has a voice that consumers can recognize. Continue reading »

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