For some businesses, diving into the world of SEO can seem daunting. Working to showcase yourself as an industry leader on massive, international search engines is no small task. So, why start there? Instead, utilize a specific strategy known as local SEO, a perfect first step. It refers to ensuring those closest to you geographically are the focus. Search engines tend to do a good job of notifying customers of their proximity to local businesses. So, local SEO allows you to gain an introductory understanding of SEO as a whole, and gain skills you can use to grow your digital marketing reach.
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