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ROI Media Works Corp.
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We like keeping on top of what's up.

We keep an eye on what's on the horizon and in the digital landscape.

Here's some of our latest thoughts on what's happening. Have some coffee & catch up with what's intriguing us.

Google reviews missing? Here are some potential explanations

Google reviews missing? Here are some potential explanations

If your business delivers a service, reviews make your world go ‘round. If these reviews have gone missing, this can be an endless source of frustration not to mention an inhibitor of generating new customers. If you’ve ever searched “Google reviews missing” and need answers, we’re going to cut right to the chase by offering the reasons why this may be occurring. Continue reading »
Key to PPC campaigns is portion control: infographic

Key to PPC campaigns is portion control: infographic

With the holidays coming up, portion control is going to be key. With a seemingly endless supply of baked goods on the horizon, it’s going to be critical to make sure you mix some veggies in there, too. Did you know that you could apply these same principles to PPC campaigns? In case you didn’t know, KlientBoost has an infographic that breaks it all down. Just like the chart you saw growing up about the food groups, KlientBoost explains PPC by sorting it into groups. Digital advertising campaigns benefit from balance. Ensure that, for example, analyzing keyword targeting options is supplemented by ad creation itself. The key to PPC campaigns is portion control, meaning you’ve focused on an ideal area of the digital world to advertise and not bitten off more than you can chew. Continue reading »
Maximize November to Pumpkin Spice Up Your Brand

Maximize November to Pumpkin Spice Up Your Brand

Here at ROI Media Works, we not only work in marketing, we love it too. That’s why we’re going to bring you the best seasonal marketing campaigns we’ve seen every month. When you’re looking to Pumpkin Spice Up Your Brand, November can seem bland. Instead, allow us to help you maximize November. This month is quirky one when it comes to seasonal marketing campaigns. Since November is sandwiched between Halloween and the start of the holiday season North of the border, it doesn’t have a glaring, built-in postmark on a calendar. This does not mean you're allowed to skip seasonal marketing campaigns this month. Continue reading »
Instant messaging now available via our home page

Instant messaging now available via our home page

At ROI Media Works, we like to think of ourselves as an energetic extension to your team. So, we hope you can connect with us as fast as possible. You may recall that last month we introduced the option to send us texts from your mobile device. We’ve added another way to connect with us: Facebook instant messaging. This plugin is currently in Beta mode, but we're thrilled to be approved for testing. Additionally, we're excited to add this feature to our client’s websites once the plug-in is available to the public. Continue reading »
Hire a marketing agency and your business will see financial benefits: infographic

Hire a marketing agency and your business will see financial benefits: infographic

In a debate that is very dear to our hearts, this question is often levelled: should my business hire a marketing agency or build an in-house team? Though we understand why these questions are asked, there seems an obvious choice. We love what we do and we’re passionate about making your life easier and more productive. Plus, you don’t have to spend time and resources building a team with complimentary skills – we have that for you already! Continue reading »
Snapchat’s Promoted Stories vs sponsored Instagram Stories

Snapchat’s Promoted Stories vs sponsored Instagram Stories

There’s a new option at the buffet of social media marketing. Snapchat announced last week that they will be rolling out a new sponsored section for their Stories feature. Snapchat’s Promoted Stories will be shown alongside the organic stories that create a curated feed based upon on the organizations or people a user follows. In addition to this sponsored section, brands can also add links to their ads. Continue reading »
So, you have a new website. Now what?

So, you have a new website. Now what?

This month has been a busy one for us in the best possible way. Only one month in our history has seen us launch more new projects than November 2017. For that, we are equally patting ourselves on that back and thanking our awesome clients that motivate us to come into work every day. We are privileged to do what we do and truly love marketing. With this in mind, and all these new websites floating around, we thought now would be as good a time as ever to give a quick intro for how to market a new website. Continue reading »
What is AMP and why is everyone talking about it?

What is AMP and why is everyone talking about it?

Last week, we were all about mobile. It appears we weren’t the only ones focused on it as a variety of outlets gave it coverage, too. We were intrigued about how it was covered from a variety of different angles and will break it all down for you. But first things first, what is AMP? Continue reading »
Next steps after a mobile/desktop parity audit

Next steps after a mobile/desktop parity audit

If you’ve kept up with our blog and social media, the concept of a mobile/desktop parity audit is not a foreign one.  If you did in fact keep up with this, you may have carried out an audit of your own. We applaud you for doing so! Now what’s left is the next steps after a mobile/desktop parity audit. We’ve come up with three possible outcomes that may represent your post-audit world. Continue reading »
Your mobile webpage is important: infographic

Your mobile webpage is important: infographic

Did you know that creating a well-designed and easy to navigate webpage is only half the battle? You should be proud of the work you put in to get your webpage to that level but, keep in mind that it should look just as good on a smartphone. No matter how good the desktop version of your webpage is, you need an equally good mobile webpage to accent it. Don’t just take our word for it. The folks at NerdGraph Infographics put together an infographic that breaks down why it’s important. They lay out 10 reasons why your mobile webpage is important: Continue reading »

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