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We like keeping on top of what's up.

We keep an eye on what's on the horizon and in the digital landscape.

Here's some of our latest thoughts on what's happening. Have some coffee & catch up with what's intriguing us.

Infographic: The marketing ROI of Google Adwords

Infographic: The marketing ROI of Google Adwords

As digital marketers, we are fascinated with the shift away from traditional advertising methods such as print advertising or TV commercials to contemporary methods such as social media marketing and pay per click campaigns. Apparently SMBclix shares this fascination, as they put together an infographic that breaks down this shift. They use pay per click juggernaut Google Adwords to exemplify it, referencing often that it will increase marketing ROI. Maybe we should seek royalties.  😜 Continue reading »
Go big by staying home: Local SEO

Go big by staying home: Local SEO

For some businesses, diving into the world of SEO can seem daunting. Working to showcase yourself as an industry leader on massive, international search engines is no small task. So, why start there? Instead, utilize a specific strategy known as local SEO, a perfect first step. It refers to ensuring those closest to you geographically are the focus. Search engines tend to do a good job of notifying customers of their proximity to local businesses. So, local SEO allows you to gain an introductory understanding of SEO as a whole, and gain skills you can use to grow your digital marketing reach. Continue reading »
4 contemporary advertising techniques Snapchat is using to right its ship

4 contemporary advertising techniques Snapchat is using to right its ship

By various accounts, Snapchat is in the decline. The Independent reported in August that Facebook (who once tried to purchase Snapchat but were rejected) and subsidiary, Instagram, are bringing former Snapchat users their way. Earlier in the year, Business Insider reported the steep dive in stock price of Snapchat’s parent company, Snap, is experiencing. As of October, that number is even lower. Recode tried to pinpoint why this was occurring. Still, it appears as if Snapchat isn’t going to go down quietly. They have employed a quartet of contemporary advertising techniques that have brought prominence back to the platform. Continue reading »
The digital debate of mobile app creation

The digital debate of mobile app creation

Have you ever opened a mobile webpage and then been asked if you’d rather open an app or taken to the AppStore? Then, in the Blogosphere, have you seen articles tell you to create a mobile app while others claim the time has passed for creation of one? Yup, us too. These questions boil down to a mobile app creation vs. mobile webpage optimization debate and the digital jury seems split. So, we’re going to try and shed some light on each side of the debate. That way, you can better understand. Continue reading »
Instagram advertising explained via one infographic

Instagram advertising explained via one infographic

When it comes to social media marketing, we often hear that it is “pay to play.” Essentially, to survive, it is necessary to pay for advertising. Instagram is no exception. It can seem like a daunting task to excel on the beloved medium. Luckily, AdEspresso by Hootsuite lays everything out and shows that it’s easy and worthwhile to start Instagram advertising. Continue reading »
Pumpkin spice up your brand: Pumpkin spice marketing

Pumpkin spice up your brand: Pumpkin spice marketing

Here at ROI Media Works, we not only work in marketing, we love it too. That’s why we’re going to bring you a list of the best seasonal marketing campaigns we’ve seen every month. In this edition of Pumpkin Spice Up Your Brand, we’re going to take a look at how the phenomenon of pumpkin spice isn’t only for coffee shops and Thanksgiving tables. Continue reading »
What does Google’s impending shift to UACs tell pay-per-click marketers, not just app developers?

What does Google’s impending shift to UACs tell pay-per-click marketers, not just app developers?

In a blog post this week, Google wrote that you may have heard about a shift in AdWords Display Campaigns that is coming down the pipeline. Just in case you haven’t, the change focuses on a facet of the pay-per-click marketing software that pertains to advertising for mobile applications. It was announced that AdWords campaigns geared towards such advertising will be moved to Universal App Campaigns (UACs). If you’re an app developer, this is great news as it means an expanded reach of your ad placements. If you’re a pay-per-click marketer, the value of this news from Google may seem more abstract. But, we found it: Continue reading »
Facebook recants patent clause on React

Facebook recants patent clause on React

Don’t mind us as we pull out our broken record player: It seems as though a major story this fall has gotten another chapter. In another twist to the tale stemming from the WordPress Gutenberg visual editor beta release, the JavaScript library in which it was originally written – Facebook’s React - is no longer having to be replaced with a inferior or less popular library. Continue reading »
What social media marketers can learn from Kevin Durant

What social media marketers can learn from Kevin Durant

Kevin Durant was in the news this week. It would be more appropriate to say, perhaps, that the basketball star was in hot water this week. Even more unfortunate for Durant is that the NBA season ended three months ago, meaning it was an off-court issue that brought his name to light. Social media marketers should learn from his mistake. Continue reading »
The Gutenberg visual editor: an update 

The Gutenberg visual editor: an update 

So, we wrote of the “next big thing” in webpage development, the Gutenberg visual editor, a couple weeks ago. We’re pretty excited about this WordPress-led project that will greatly increase the capabilities of WordPress’s backend. We were so excited, in fact, we forgot to talk to each other (literally). Continue reading »

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