What are Keywords?

Keywords are the most important SEO element for every website and online ad campaign. Keywords are what allow Internet users to find the information they are looking for in search engines like Google. This process is virtually the most important aspect of your search engine optimization campaign. This is your chance to connect to those who are searching for what you are offering.

You need to make sure you are targeting the correct keywords to take full advantage of your campaign. This way you are not throwing away your money. The first step in this process is to create a list of potential keywords. It is here you brainstorm all the words you think a customer would type into their search tool when trying to find services or products you offer.

You will want to narrow your list to only include only the most sought-after phrases. By inputting your proposed keywords into a keyword research tool (Google has a free one), you can quickly learn how many Internet users are using those words in their searches every day, how many of those searches actually converted into clicks, and other important analytical information. You should make sure to look into the Google AdWords Keyword Tool to help you decipher this information for each keyword.

We also recommend creating a spreadsheet or some other visual that will allow you to easily see each word’s conversion rate, search volume, and competition rate. You should have around 10 to 20 highly focused keywords to launch your campaign with. Above all be prepared to repeat the above steps to fine-tune your campaign and ultimately get your rankings up.

You may not get the perfect combination right the first time. In order to get the most valuable and high return keywords, you will need to do some experimenting and research. We hope this information has been helpful for you website’s campaign. If you have any questions or concerns please contact us today!