Content marketing strategy explained via one infographic

So, this week we highlighted nine articles over three categories to get your ready for 2018. But, we get it – you’re like gyms this time of year: busy! So, over the next three weeks we’re going to post an infographic about the three categories we broke down that we hope can clarify your marketing New Year’s resolution. As a friendly reminder, these included content marketing, top marketing trends to look for in the New Year and what marketing stories that broke news in 2017 are going to make big headlines in 2018.

We’ll kick things off with content marketing. The key concept for this over the next twelve months is the development of a content marketing strategy. The start of a new year is the perfect time to create or enhance your content marketing strategy. If this sounds like your marketing-based resolution, this infographic from the Online Marketing Institute is useful no matter where are currently at in terms of generating content.