We like keeping on top of what's up.
We keep an eye on what's on the horizon and in the digital landscape.
Here's some of our latest thoughts on what's happening. Have some coffee & catch up with what's intriguing us.
Google vs. Botnets: Fighting The Good Fight
Internet Heavyweights In one corner, weighing in as one of the most influential companies of our time: Google! In the other, the extremely persistent and one of the biggest threats to the internet: Botnets! Continue reading »
AdWords: Why you Should be Using the GDN
The amount of business owners that advertise on Google AdWords is massive. Almost 1.5 million businesses advertise on the GSN (Google Search Network), and over a million advertise on the GDN (Google Display Network). These businesses come in all sorts of different sizes, from different industries, and have to battle it out with industry competitors with their weapons of choice being a bid, and quality score. Continue reading »
Angus Reid Luncheon
Inspirational Speaker Angus Reid Shares His Life Lessons With Us Today at the monthly Kamloops Chamber Luncheon event, members of the Kamloops Chamber had the pleasure of listening to an inspirational speech by Angus Reid. We would like to share some of our insights on his speech that he gave today, and why it’s so important these teachings are valuable for everyone. Continue reading »
Say Goodbye to Google’s Right-Side Ads
Search Engine Marketing -- Google AdWords Google’s right-hand ads are gone, and they’re not coming back. If you’re really into researching marketing topics and keeping up-to-date with search engine marketing trends (who isn’t, right?), then you’ve probably heard all about Google’s decision to get rid of the ads that were previously located on the right side of the search engine results page (SERP). Continue reading »
Twitter – Still in the Game
A few posts ago we wrote a blog about how Twitter may be losing it's edge in the game of social media. Where that may or may not be true, no one really knows. After all, markets are in constant flux and change all of the time. Continue reading »
Deadpool: Master Assassin, or Master Marketer?
There are no spoilers in this blog post. The new Deadpool movie was officially released on February 12th, 2016. It came with blood, swearing, a studly movie star, and everything else that sells well in the advertising industry. People knew about the coming of the movie for a while before the studio had even released any official trailers or ads. Whether that leak was an accident or not, who knows! But it generated some talk, which really got the ball rolling for our beloved, red-suited antihero. Continue reading »
Facebook Reactions!
Facebook Marketing - What's Behind The Emotions? Facebook has been testing these new reactions in different markets. This is really an exciting news for millions of Facebook users, for us it feels like Facebook marketing teams can now distinguish various posts by emotions and the sponsored posts can be tailored to these audiences. Continue reading »
RIH Foundation
The RIH Radiothon Our Kamloops readers may know of Royal Inland Hospital (RIH) Foundation’s annual event Radiothon that has been in existence the last 2 years. The RIH Foundation itself has been operating since 1983. This year ROI Media Works is proud to call ourselves the new Social Media Sponsors for the 2016 Radiothon. Radio NL will be at RIH to broadcast from 6:00AM - 6:00PM on March 3rd this year. Calls will be made from businesses and high profile community members around Kamloops to make generous donations to help improve four key areas in RIH: the Emergency Department, Mental Health Services, Cardiac Services, and Pediatrics. Continue reading »