We like keeping on top of what's up.
We keep an eye on what's on the horizon and in the digital landscape.
Here's some of our latest thoughts on what's happening. Have some coffee & catch up with what's intriguing us.
The future of PPC
After enjoying Unbounce’s CTA Conference over the summer, we continued to follow the company. In one such fashion, we kept an eye on their blog. One post in particular that they featured this week this week was a Q&A regarding the future of PPC campaigns. That got us thinking about all the “futures” that are out there. So, this post will break down a few thoughts from the digital marketing inclined. Continue reading »
Gutenberg: how’s it coming along?
Last weekend, British Columbians took time to reflect upon their loved ones. Family Day represented both a reward for surviving the 365-day-long month that is January and an opportunity to reconnect with family. For a certain British Columbian, it felt like another holiday. It was Christmas Morning for our Designer & Developer, David, as he got to open the present that is Gutenberg. As a reminder, Gutenberg is WordPress’ answer to the contemporary web design focus on rich content. This is exemplified by using photos, videos or the like to build webpages and it will be “effortless” with Gutenberg, WordPress’ first ever visual editing tool. Continue reading »
Google and WordPress: Now working together in the name of page speed
It appears that two of Silicon Valley’s best and brightest are joining forces. It was announced this week that Google and WordPress have established a partnership that aims to grow the development of both platforms. Google has selected a team of engineers that will oversee the way the two companies interact. In this Google and WordPress partnership, it appears the first front will be the mobile web. To quote Search Engine Land, “Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving performance & mobile experience.” It also appears that the first factor in play will be speed. Continue reading »
Super Bowl Ads that pumpkin spiced up brands in 2018
Here at ROI Media Works, we not only work in marketing, we love it too. That’s why we’re going to bring you the best seasonal marketing campaigns we’ve seen every month. The Super Bowl, even here north of the border, is the largest marketing event in February. So, what can your business learn from the Super Bowl ads? Continue reading »
Digital marketing costs: What should you be paying?
To quote, well, ourselves, there are financial benefits to hiring a marketing agency rather than building an in-house team. Last month, we showcased an infographic on our blog that highlighted these cost savings. Even with this identified, there is a remaining question that ponders the difference between the costs of digital marketing agencies, themselves. To help answer this, we broke digital marketing costs into three categories: pay per click campaigns, social media marketing and search engine optimization. We’ve done our research in an attempt to pinpoint the average costs for these services. Continue reading »
Popups: a case study in how technology creates opportunities for change
Dating ourselves, we remember the early days of internet surfing. In that simpler time, popups were villainous. Often NSFW in nature, popups were the bane of an internet users’ existence. They popped up (obviously) in an untimely and disruptive fashion. But, times have changed. With the rise of content and inbound marketing, how users arrive on a page is at the forefront more than ever. Thus, popups have potential. Continue reading »
Marketing takeaways from #bloggergate
Influencer marketing has been a major facet of marketing-based conversations of late. There are YouTube stars that bring in paychecks akin to CEO’s or Instagram posts for makeup that always feature a subtle “#ad”. When we wanted to kick off the new year right and set you up with 2018 marketing trends, it was there. When Snapchat was using contemporary advertising techniques to try and save itself, it was there. Yes, influencer marketing is all the rage these days. But for one hotel owner, an attempt at it inspired only rage. If you’re not aware of the saga that is #bloggergate, here’s how it goes: Continue reading »
AI for business: Where to start
Fans of the hit, Netflix-developed show Black Mirror would tell you that technology is a double-edged sword. The leaps and bounds that mark technological advancement are often fraught with peril in the heads of science fiction fans. Since the writers of these types of shows often portray the negative rather than the positive, we can assure you that working technology into your business will not cause the world to crumble. Further, even one of the most sci-fi-esque of these technologies is super approachable. AI for business, something we’re sure you’ve heard about, is the perfect intro. Continue reading »