There are, like, a million memes to describe how humans are inherently inefficient when it comes to receiving complements. Every now and then, this creeps into the world of marketing. While social media and Google have made generating reviews easier, they are still times when they sit dormant rather than in marketing materials. Additionally, as nice as these reviews are when positive, they can sometimes be vague. Here are 5 tools that can help business either get more and/or garner better testimonials.
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